EM Cosmetics Michelle Phan

So Michelle Phan the amazing average girl turned youtube beauty guru millionaire just released her new cosmetics company EM. Michelle had released a few videos about the projects that she has been working on like her glam bag service IPSY, and now this. EM is a beauty lovers inspired makeup collection with inspiration taken from Michelle's viewers all over the world. 

EM's website is now open for business, and ready for purchases. I perused the website and I am really interested in getting the Life Palette in Day. I need to keep digging through the site but, overall I'm really excited. I expect great things. What do you guys think, are you going to purchase EM products?